︎Luke tries to make his work noisy enough to see. How? By tapping into something cultural, controversial or conversational enough to give the work ‘volume’. This earned mentality is behind the most effective work, the most awarded work - taking it beyond advertising and into culture.
︎It’s this principle that has made Luke a highly awarded creative (over 100 pieces of metal and counting). But as well as taking home Cannes Lions, Webbys, Creative Circle’s, Clio’s, One Show and D&AD pencils, his campaigns -
︎But, perhaps most importantly, according to the